Koolark Healing Service.
Logo identity design and style guide.
Koolark Healing Service supports male perpetrators of Family and Domestic Violence who are committed to taking responsibility for their actions through open conversations and personal change. The service provides trauma-informed support to encourage self-reflection and safer behaviors within a safe, inclusive, and culturally responsive environment, offering integrated, evidence-based programs to promote healthier families and communities.
Grainger collaborated with the Behaviour Change Collaborative (BCC) and Hope Community Services Western Australia to design the visual identity. The BCC conducted in-depth strategic research to develop the service’s name, core values, mission, and attributes. This research served as the foundation for the development of the design, ensuring alignment with the service’s mission and the needs of the community.
The logo design draws inspiration from the spokes of a bicycle wheel converging at a central hub, symbolising the vital role of men in supporting their families. Additionally, when viewed from above, the symbol resembles a campfire, with dots representing men gathered around it. These dots also evoke the aesthetics of Aboriginal art, intentionally incorporating familiar visual elements that resonate with the target audience. The golden-brown colour represents the land, while the blue signifies water. The six graphic elements forming the circular symbol reference the six Noongar seasons. The name is set in bold capital letters, symbolising strength and confidence.
The project resulted in a versatile and symbolically powerful logo, comprehensive Brand Identity Guidelines, and application suggestions, ensuring a consistent and meaningful brand expression.
