yStop is a start-up company founded on an existing street furniture advertising business.

yStop wanted to go beyond the basic print advertising models and use technology to enhance community engagement and build interactive networks across any space—helping to create appealing and interesting destinations to visit.

Grainger’s role at yStop began at its inception, working closely with the Managing Director to consolidate the various business products into a workable branded solution.

Out of those early conversations came new exciting ideas and inspirations which formed the essence of the brand and created a platform to build upon in the future.