The Wine Deli is a fine wine and food retailer located in Smiths Beach, Yallingup.

A complete branding solution was required for the premium pre-packaged food and wine retailer.

Given the name, a concise icon-styled symbol was designed to represent the core elements of the business.

For boldness and clarity, the logo was used on a range of labels to brand items, enhanced by using differing black and white backgrounds.