The Sensei development in Bali consists of ecologically designed villas and a resort club. The resort is purpose- designed to promote a healthy lifestyle and sustainable living.

Working closely with the project architect, a name was selected and used as the basis for the logo.

The origin of the name—Sensei—dates back thousands of years in Chinese and Japanese language groups. The word’s meaning is one of teaching, learning and purity, a definition that summarises the theme of the development.

The symbol element of the logo consists of two stylised ‘s’ letters composed to show balance and connectivity; much like the intended relationship of the occupiers with the architecture and the geography.

A sales booklet was designed to illustrate the Sensei lifestyle; everything from villa views to massages at the club resort. All images were derived from a custom photoshoot, with map illustrations rendered specifically for the booklet.

The website was designed to be an exciting visual presentation of the location, villas and club resort, and to showcase the complex’s health benefits and services.