Donor Mate is a not-for-profit organisation with a mission to deliver a fun and upbeat way of raising awareness for organ donation.
The approach is about celebrating life and being a bit edgy to enhance the appeal to the target demographic of males and females 16 to 35 years old.
Organ registration in Australia is one of the lowest in the world. The awareness efforts of Donor Mate are Australian culture-centric with a skew towards promotions at sporting and outdoor events.
Grainger Studio—as a pro bono project—devised a strategy for the name, brand style and awareness campaign ideas. We provide graphic design assistance and ongoing support.