Complete Fire Design is a fire engineering company providing comprehensive fire engineering services to clients in the construction, resources and industrial sectors.

The client required a significant brand overhaul—one that would accurately portray the nature of its business and reflect the competency of the company.

To begin the branding process, a logotype was developed using the initial letters of the company name. The design reflects both the dynamics of the company and the importance of their work and is styled to be contemporary and progressive.

The logotype was then developed into a pattern, forming a ‘branded safety net’—a device representing the protective outcomes from fire engineering. This was applied in various manners as a branding theme throughout all projects.